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🎯 Personal Brand Playbook: Sell Yourself Like a Product

By Jabez Ivan Joshiraj

“You’re not just applying. You’re positioning, pitching, and closing.”


📌 Why This Playbook?

Most jobseekers don’t get rejected because they’re unqualified — they get rejected because they don’t know how to position themselves.

Just like sales:

This playbook will help you shift from “job seeker” to “solution provider.”


âś… Step 1: Position Yourself Like a Product

What do you offer? Who is it for? Why should they care?

Use this formula:

I help [target employer/industry] by [solving X problem] using [skills/tools/experience].

🔍 Example:

“I help startups scale their outreach by building automation strategies in HubSpot and improving conversion rates through targeted messaging.”